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✦ Trusted by founders and hands‑on marketers ✦

Growth isn’t a tactic.
It’s a system.
I’ll build yours.

I help B2B startups turn chaotic content and underperforming channels into repeatable, revenue-generating systems.

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Let’s turn your marketing into a revenue engine

My process turns chaos into clarity. Here’s how I help B2B SaaS teams build repeatable, revenue-generating systems, no fluff, just results.

Fractional leader

Your part-time Head of Marketing, bringing strategic depth and tactical firepower. Ideal for Series A/B startups building their first scalable growth engine.

  • Weekly strategy calls + async Slack support
  • Lead and mentor your growth/marketing team
  • Integrate AI tools for reporting, content workflows, and lead qualification
  • Build and execute the growth plan, from strategy to pipeline

Minimum engagement time: 3 months

Growth strategy advisory

Short-term, high-impact engagements to fix content strategy, SEO, GTM messaging, or inbound team enablement. Think of it as growth therapy… with deliverables.

  • Bi-weekly alignment calls + async support
  • Plug-and-play templates and custom playbooks
  • Interactive team workshops to unlock execution
  • Access to tested methods, frameworks, and specialist partners

Minimum engagement time: 3 months

AI-driven marketing systems

Short sprints to design and embed AI into your marketing so you scale faster, automate smartly, and free your team from busywork.

  • Deploy AI agents for research, personalization, and ops
  • Automate lead nurture, reporting, and content workflows
  • Train teams to integrate AI into daily execution
  • Access to proven AI frameworks and specialist partners

No minimum engagement time

Team hiring & Org design

Building a marketing function that scales; starting with who you hire, how you onboard, and what they own.

  • Role clarity and org structure that supports growth
  • Job descriptions that attract builders, not buzzwords
  • Structured interview flows + async screening tools
  • Onboarding plans for confident, fast ramp-up
  • Aligned OKRs to drive accountability from day one

No minimum engagement time

Quick audits

Fast, focused assessments of campaigns, funnels, or messaging to uncover opportunities and fix what’s slowing growth.

  • Honest, no-fluff website or messaging audits
  • Campaign performance deep-dive with actionable fixes
  • SEO health check & technical review
  • Funnel teardown from lead to revenue
  • Feedback on decks, content, or hiring plans

No minimum engagement time

Coaching

One-off sessions to help leaders and teams get unstuck, sharpen strategy, and move forward with clarity.

  • 1:1 coaching for marketing leads or founders
  • Live strategy review and brainstorm sessions
  • Feedback on pitch decks, campaigns, or positioning
  • Guidance on marketing org design or team dynamics
  • Ongoing accountability to keep projects moving

No minimum engagement time

How we’ll collaborate

01

Audit & diagnosis

I’ll dig into your current funnel, content, channels, and positioning. What’s working, what’s not, and why.

02

Strategy design

I’ll craft a high-leverage plan tailored to your stage, goals, ICP, and existing team capacity. No generic templates, just focused action.

03

Execution design

You get clear, repeatable systems; playbooks, cadences, reporting dashboards, templates, so your team can execute confidently.

04

Ongoing support (optional)

Keep me in your corner for continued execution, optimization, and leadership coaching, without the full-time hire.

Hi! I’m Carla Chicharro

I’m a multilingual, revenue‑driven marketer who’s built inbound engines and scaled marketing teams for SaaS startups across Europe and North America.

I’ve managed budgets from €10K/month to €7M/year, led demand generation, SEO, and GTM strategy, and helped take teams from scrappy to scalable, across Series A, Series B, and pre-unicorn stages.

I’m just as comfortable rolling up my sleeves in the funnel as I am building high‑level strategy.

3x inbound pipeline growth at Lodgify while reducing CPL by 40%
Global SEO presence in 20+ markets
Proven success with lean and high-scale budgets

FAQs

Ready to turn your marketing into a growth engine?

Let’s bring in that revenue, and build something that actually scales.