Arroz La Fallera, a Spanish brand from Valencia started a campaign last year to get a Paella emoji. They’ve convinced the Emojipedia to remove the peas, chorizo and shrimps that they initially planned to approved and have finally included traditional ingredients. ‘Cause guys, Paella isn’t just rice with random Spanish ingredients!
La Fallera started everything by tweeting Eugeni Alemany, a showman from Valencia, “What can we do to make this campaign successful?” and he replied “You can send me to Silicon Valley to talk to Tim Cook”. He was obviously joking but La Fallera took it seriously and sent him on a mission: Operation #PaellaEmoji! (more…)